Content Creator Apprenticeship.
Global
”Since joining Heart’s Digital Team at Global, Ariella Vana has been a stand-out apprentice. She has settled into the team quickly, exuding a level of confidence I would expect from someone beyond her years. ”
– Kavita Masih from GlobalApprentice
Ariella is a content creator for heart radio, which is part of the global network. She mainly focuses on social media, including TikTok and Instagram content regularly gets hundreds of thousands of views.
One particular piece of content, which was her Schnelly video on Instagram got over 19 million views worldwide.
Ariella’s willingness to learn has helped create some of Heart’s most stand-out pieces of work in the last year. She’s been responsible for reaching millions of users on Instagram and TikTok with her third-party content, and more recently, developed a good working relationship with one Global’s presenters, Ashley Roberts, demonstrating skill in talent management and an adept understanding of social media and trends.
On a technical level, Ariella is skilled in her content creation which has allowed Global to increase its output, meaning our reach has been able to increase impressively.
A Content Creator is responsible for developing, creating and distributing content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns.
Develop and pitch creative ideas for videos, images, and written materials to meet project goals.
Edit and enhance content using tools like Adobe Photoshop and video editing software.
Manage and publish content tailored to audiences while optimising for visibility.
Analyse content performance and adjust based on data to improve results.
Ensure compliance with copyright laws and maintain industry standards throughout production
Keeping up with trends alongside the Heart Radio team.
Ariella edited video clips to share on TikTok and highlight comments on a football show!
