The Creative Hut project aims to expand its reach and client base through a multi-channel marketing campaign that celebrates and encourages creativity. This campaign focuses on engaging potential clients by offering immersive, visually appealing, and inspirational content. The project emphasizes producing high-quality, accessible written and visual materials that resonate with the target audience across social media, digital ads, and physical touchpoints like billboards and posters.
Content Creator Apprenticeship
The Creative Hut
D'Arcy
Lvl 3
Apprenticeship
Standard
”D’Arcy has worked hard during her apprenticeship and stayed well ahead of target, having produced a series of excellent projects for her portfolio. She has also been nominated for the “Apprentice of the Year 2024” award. This campaign brilliantly captures the essence of The Creative Hut, weaving together vibrant visuals, compelling storytelling, and strategic outreach to create a truly immersive and inspiring experience. Every touchpoint, from social media posts to workshops, embodies the brand’s commitment to fostering creativity and community, making it a standout in both impact and execution.
– Andrew Logie / Creative Alliance Development CoachApprentice
The Creative Hut brand uses diverse content types, including posters with motivational messages, a targeted website landing page, and short-form videos for platforms like TikTok and Instagram, to create a cohesive, relatable, and visually engaging experience. Additionally, the project includes community-building strategies, such as creative workshops, online content, and strategic collaborations, to foster a supportive network for artists, designers, and other creative professionals. Ultimately, this project seeks not only to attract new clients but also to build a connected community that embodies The Creative Hut’s vision of inclusivity and innovation in the creative space
About the Apprenticeship
A Content Creator is responsible for developing, creating and distributing content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns.
Key Responsabilities
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Develop and pitch creative ideas for videos, images, and written materials to meet project goals.
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Edit and enhance content using tools like Adobe Photoshop and video editing software.
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Manage and publish content tailored to audiences while optimising for visibility.
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Analyse content performance and adjust based on data to improve results.
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Ensure compliance with copyright laws and maintain industry standards throughout production
D’arcy created the assets for the digital platforms campaign. The campaign focused on visually appealing and inspirational content.
The campaign included printed assets, that followed the visual experience to ensure a cohesive campaign across mediums.