Amarni is the founder of the urban clothing brand Take Risk and Prosper, and the producer of the podcast Conversations with A Risk Taker. He began his journey having ideas of being a creative but was unsure of which, creative practice he would pursue. After being too slow to move on earlier ideas he decided he was going to get into clothes designing and create his own brand.  With no experience in fashion or clothes designing and just his natural entrepreneurial characteristic qualities. Amarni developed the clothing brand Take Risk and Prosper to be known and worn across the country through using influential music artist who wore his brand in music videos, live shows, and interviews. The more music artist he got wearing his brand the larger it grew.

Amarni then went on to use his brand to produce his own YouTube podcast. Interviewing the same well known music artist he used to promote his clothing brand. His podcast gained traction and became well known in London and across the country as many of the music artist he used were from London. This has helped his brand to independently grow and become known to households around the country.